Elizabeth Woyka, writing at Forbes.com, reports on a report that Apple has refined their e-book categories. Visit the Forbes site for the whole story, but the book specific information is this:
AppSlice’s findings point to a highly organized approach to bookselling. Apple has designated about 20 “top-level” categories for books, including “Fiction & Literature”, “Reference,” “Romance,” “Cookbooks” and “Comics & Graphic Novels.” Below those categories lie more than 150 sub-categories, including some very specific genres, such as “Manga” under “Comics & Graphic Novels,” “Special Ingredients” under “Cookbooks,” and “Etiquette” under “Reference.” Some sub-categories, such as “Fantasy” and “Science Fiction & Literature,” even have sub-sub-categories (“Historical” and “Paranormal,” for example.) There are also two sections for “Erotica” books; one under “Fiction & Literature” and one under “Romance.”
We don’t know if the iBookstore will become visible tomorrow or on April 3, when the actual iPads will be in Apple stores, but there’s lots of speculation and hand wringing. Commentators range from the enthusiasts (like me) who think the iPad will increase e-book sales to the Apple haters who assure us the device will flop. You can follow the flop predictors at iPad Death Watch. Great fun. One of the doom crieers, John Dvorak, has shown how great it is to be a writer. He’s almost always wrong, yet keeps getting paid for his opinions. My favorite was his column almost three years ago today, when he commented on the announced but not yet delivered, iPhone:
I’d advise you to cover your eyes. You’re not going to like what you’ll see.
Clearly people did like what they saw as Apple sold over 8 million iPhones in just the last quarter. Although Amazon won’t release sales numbers for the Kindle the most optimistic estimates are about 2 million sold to date. That means that in the three months over the holidays, Apple sold four times as many iPhones as Amazon sold Kindles in two years. Anyone going to buy an iPad?
UPDATE It’s Friday March 12. The Apple online store came online exactly at 8:30 EST and is taking pre-orders for all iPad models and Apple accessories.* Orders for the WiFi models are marked “for delivery on 4/3″ so we assume you will receive an iPad on that date. Some accessories are marked “ships on 4/3″ and others have less specific info, so they may come later. The 3G models peg delivery as “late April.” All orders made at the Apple Online Store ship directly to you (free standard shipping). If you have an Apple ID or iTunes account, you can use that identity to order and everything happens instantly. If not, you can create an identity while placing an order. If you want to RESERVE an iPad for pickup on 4/3 at an Apple Retail Store, all you do is select that option from the main iPad page at the Apple web site. You can’t reserve from inside the online Store website. All reserving does is to add your name and information to a list, you must pay at the store like any walk-in purchase. Reserving should eliminate waiting in line on April 3. Since none of the WiFi models require any AT&T setup, delays should be minimum.
* The iPad Camera Kit, which includes a USB connector and SD card reader is not available at the Online Store, but a VGA cable that allows connecting an iPad to an external monitor or TV has appeared. The other new item is the AppleCare extended warrantee (equivalent to the AppleCare for iPhone) at $99. Unlike dealer extended warrantees on electronics, AppleCare is a good investment since it includes unlimited phone support for two years from people who speak English (or your local language).