The founders of the website 37signals.com are also the developers of Ruby On Rails, the hottest new technology for building websites available. In addition to being innovative programmers, they are shrewd business people and www.37signals.com offers a variety of web collaboration tools for managing contacts, content, and tracking projects. Anyone can try these cloud applications for free and upgrade to paid services as business grows. We’ve used these cloud applications at the Grayson Agency since the first version to lower cost and improve productivity.
Now they’ve written a book on business innovation: Rework. It’s on my must read list, but today they innovated some book marketing; they released a gorilla marketing meme for their book (already a success) in the form of an attack ad on Karl Rove’s book: Courage and Consequences. I plan to read Karl’s book too, right after I finish all the books in the other great fantasies: Harry Potter, Twilight, and Kitty Norville. In case you’ve been living in Grand Fenwick or Narnia for the past decade, Karl is the popularizer (if not the inventor) of the angry political attack ad that plays fast and loosey with the truthiness of content. Check out these links. This is modern book marketing at its best. Hey, it got me to post their PR for a book we don’t even represent.
Stay tuned. This blog will shortly return to its regular program of revealing the real secrets of publishing.